Nike Air Max 90 By You

Lace up and add your touch to the sneaker revolution. Produced at the intersection of art, music and culture, the Air Max 90 is now yours to customize. Choose classic leather or add a little summertime flair with canvas. Give it a makeover with your fave colors. Then add a personalized message and let the shoe that helped define the '90s speak for you.

What's Your Base?

Leather, canvas or a mix of both—apply a vintage finish to the time-tested Air Max 90 with a choice of durable materials.

Make It One Color

Go monochromatic with select colors and match the midsole, outsole and upper.

Own Your Narrative

Add a personalized message on the heel and tell a piece of your story. Embroidered on a leather heel tab, you get up to 3 characters: numbers 0-9 and letters A-Z.

Color Your Waffle

Gum sole, vintage sail or colored, whatever you choose for your Waffle outsole to be is sure to leave a mark.

More Benefits

• Originally designed for performance running, visible Air cushioning puts the history of comfort beneath your feet.
• Rubber Waffle outsole delivers traction, durability and heritage style.
• Padded, low-cut collar looks sleek and feels great.

Nike By You Details

• Our members are one of a kind, and your shoes are, too. Each pair is proudly made one at a time, by hand. Good things are worth the wait.
• Your initials? A nickname? Or something else that's so you. Get personal with a customizable inscription on your shoes. Plus, your name is on the box.
• With our 3D builder, watch your creation come alive as you experiment with all kinds of design choices.

Air Max 90

The 90s were a turning point in culture—art, music, fashion and sneakers. The Air Max was at the forefront of the movement. With even more exposed Air cushioning and a bold new color affectionately dubbed as “infrared,” its revolutionized design helped the first 90 take on a life of its own. No longer just a running shoe, it solidified Air Max as a streetwear cornerstone.