Nike Air Force 1 x Serena Williams Design Crew

Inspired by Serena. Worn by you. Channel your inner icon in a shoe designed to celebrate the diverse perspectives of the Serena Williams Design Crew for athletes everywhere. The graphics and colors inject a shot of energy into the look, while the purple and gilded details make your feet feel majestic. Her goal in this capsule was simple—for future generations to see it and think, "I can do it too."

Behind the Design

Never box yourself in: Drawing inspiration from Serena’s fashion moments and on-court prowess, the design celebrates the multitude talents of Serena.

Fit for a Queen

French lace pattern etched into the leather nods to Serena’s admiration for France and French fashion, while the vibrant botanical graphic on the insole represents her love for prints. Gold branding and hardware celebrate her on-court dominance and makes every step feel royal.

Colors that Win

Bold colors boost the energy, while hints of gold nod to Serena's championship trophies.

The SWDC

The Serena Williams Design Crew is a group of designers handpicked by Serena. They create collections of footwear and apparel that tell the story of her incredible legacy—on and off the court—while celebrating each designer's diverse background and rich culture.

More Benefits

• From tough stitching to pristine leather to the cupsole design, it delivers durable style that’s smoother than backboard glass.
• Originally designed for performance hoops, the Air cushioning delivers lasting comfort.
• Rubber outsole with heritage hoops pivot circles adds traction and durability.
• Low-cut, padded collar looks sleek and feels comfortable.

Air Force 1

Debuting in 1982 as a basketball must-have, the Air Force 1 came into its own in the 90s. The clean look of the classic white-on-white AF1 was endorsed from the basketball courts to the block and beyond. Finding its rhythm in hip-hop culture, releasing limited collabs and colorways, Air Force 1 became an iconic sneaker around the globe. And with over 2000 iterations of this staple, its impact on fashion, music and sneaker culture can’t be denied.