Jordan Why Not? Zer0.4 x Facetasm

A GROUNDBREAKING COLLABORATION ROOTED IN THE PURSUIT OF PASSION.

Ever since Hiromichi Ochiai started Facetasm in 2007, he has continuously challenged traditional design by mixing and contrasting styles, fabrics, and silhouettes. While Russell Westbrook and Ochiai live in two entirely different worlds, there's compatibility in their pursuit of originality, pride in their origins, and paternal nature. Inspired by the Ochiai’s unapologetic and experimental design approach, the Jordan Why Not? Zer0.4 x Facetasm celebrates Russ’ multidimensional expression of style, determination, and passion.

Double-Stacked Attack

2 stacked Air Zoom units in the forefoot deliver the ultimate responsiveness and cushioning. They help optimize the energy return you get out of every step.

Locked-In Lacing

The laces combine with strips of webbing in the heel and forefoot. When you tighten the laces, the material engages to help you stay harnessed over the cushioning.

Fast-Action Traction

The durable rubber outsole has a new, data-informed tread pattern. Low-profile, sprinkles-inspired traction helps you change course instantly.

More Benefits

• The outsole is split into sections to help reduce weight by using less rubber underfoot.

Product Details

• Not intended for use as Personal Protective Equipment (PPE)

Jordan Why Not? Zer0.4

Speed is Russell Westbrook’s not-so-secret weapon. He continually out-hustles the competition, building momentum and muscling his way onto the highlight reel. Cue the Jordan Why Not? Zer0.4, the first to feature double-stacked Zoom in the forefoot. It's an extra-responsive cushioning system that's designed to help him transform speed into force and focus his attack.